Total Pageviews

Thursday, July 16, 2015

Great marketing starts with great data

To achieve best sales target required Data+Marketing = Sales:


Successful marketing starts with accurate and actionable data. And the role of marketing in today’s B2B organizations is expanding to use data in more ways to better support (drive) your company’s revenue and customer acquisition goals.
This is especially true when it comes to understanding the target market and creating programs that engage with the right decision-makers at the right companies.

Better segmentation: Having complete company and contact records gives you more options for segmenting your market.
Narrowing your focus and tightening your programs facilitates an experience that feels one-to-one for your target buyers – driving engagement and accelerating their path down the funnel.

Improved targeting:  Surrounding your marketing data with behavioral insights and company intelligence helps you deliver more targeted, timely messaging.
The more relevant the message, the better your chances for stronger conversion rates.

Clear, more focused buyer personas: The more information you have, the more success you’ll have building buyer personas and defining your customers’ needs based core objectives.
Quality data helps marketers understand where their sweet-spots really are and better uncover insights about their ideal prospects.  

No comments:

Post a Comment