In order to simplify the digital video advertising buying and selling process, the Digital Video Committee of the Interactive Advertising Bureau (IAB) has developed these guidelines and best practices for the most common current in-stream ad formats, including:
Linear video ads
Non-linear video ads
Companion ads
These recommendations have been constructed for these ad formats in order to meet the following marketplace needs:
More efficient operations through a common set of creative submission guidelines
More efficient development of ads and players through minimum common creative guidelines, including click functionality and duration definitions
Easier digital video ad buying across multiple sites through minimum common ad sizes for overlay and companion ads
Better consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments
There are three types of recommendations contained in this document for each ad format:
Ad Format guidelines
Common creative submission recommendations
Additional best practices
Publishers will be able to self-attest to the IAB for a compliance seal by adhering to these Ad Format Guidelines. All other recommendations in this document should be considered best practices and should strongly be considered for adoption, but are not necessary for compliance.
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Linear video ads
Non-linear video ads
Companion ads
These recommendations have been constructed for these ad formats in order to meet the following marketplace needs:
More efficient operations through a common set of creative submission guidelines
More efficient development of ads and players through minimum common creative guidelines, including click functionality and duration definitions
Easier digital video ad buying across multiple sites through minimum common ad sizes for overlay and companion ads
Better consumer understanding of ad interactions and environments through best practice recommendations for creative development and player environments
There are three types of recommendations contained in this document for each ad format:
Ad Format guidelines
Common creative submission recommendations
Additional best practices
Publishers will be able to self-attest to the IAB for a compliance seal by adhering to these Ad Format Guidelines. All other recommendations in this document should be considered best practices and should strongly be considered for adoption, but are not necessary for compliance.
- See more at:
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