Social media marketing and SEO are two tightly interwoven strategies. Both are organic, inbound strategies that focus on building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and a visible, strong brand presence, the efforts you spend on SEO can doubly improve your social media reach, and as most search marketers will tell you, your social media presence can greatly increase your search rankings.
Unfortunately, when discussing how social media can influence your Google rankings, most search marketers leave out the details. Rather than discussing exactly how and why increased social media attention can improve your SEO, it’s written off as a generality, leaving social media marketers to wonder whether their strategies are actually effective.
To remedy this, I’ve compiled a list of six social media practices that are shown to effectively boost your SEO. For more ways social media benefits online marketing campaigns, see
“The Top 10 Benefits of Social Media Marketing.”
