Digital marketing course syllabus

Course Curriculum:

Basic Level : Digital Marketing

Search Engine Optimization

Module:

    Introduction to Online Search
    Understand how Search Engines Work
    Understand Google Page Rank
    Introduction to Search Engines Optimisation
    How to build an Accessible site?
    Keyword Research and Optimisation
    Link Building Strategies
    Useful tools for SEO
    The past, present and future of SEO

Search Engine Marketing

Module:

    Introduction to Internet and Search Engine Marketing.
    Getting started with Google Adwords
    Adwords Account Structure
    Navigating in Google Adwords
    Working with keywords
    Creating Ads in Google Words
    Creating and Managing your First Ad Campaign
    Adwords Reporting and Account Performance Reports

Social Media Marketing

Module:

    Beginners Guide to the World of SMM
    Why Social Media?
    Getting Started with Social Media
    Building relationships via Facebook
    Building relationships via Twitter
    Building relationships via LinkedIN
    Marketing with YouTube
    Handling Positive and Negative Comments
    Social Media Content Base Creation
    Who is Doing it Right?

Web Analytics

Module:

    Analytics 101
    Web Analytics and Intelligence Tools
    Basics Metrics Demystified
    Introduction to Google Analytics
    Goals and Actionable Insights
    Data Management
    Social Media Analytics
    Social Media Goals and KPI’s
    Tools for Social Media Analytics

Online Reputation Management

Module:

    What is ORM?
    Need and Benefits of ORM
    Case Studies
    Getting started with ORM
    Building it right and tools required