Digital marketing Vs Internet marketing

Digital Marketing VS Internet Marketing – What is the latest trend?

Digital Marketing:

Digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand.  Digital marketing has come to succeed traditional marketing and the transition from paper and newspaper ads to Facebook and PPC campaigns.

The channels that make up digital marketing include: Web sites, Social media platforms, Banner placement, email marketing, mobile marketing, SEO, pay per click campaigns, Web TV, SMS, billboards and anything else with a digital foundation.

Internet Marketing:

Internet marketing is a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing. We will see below how digital marketing budgets are spent and their relationship with Internet marketing.

The major channels of Internet Marketing are:

Web site – Either a personal website or a corporate website or even a personal blog hosted on a shared platform (like WordPress or Tumblr). For many campaigns a website is the starting point and the destination i.e. you run a digital marketing campaign to promote a website (starting point) with the purpose of getting more visitors (destination).

Search Marketing (SEM) – Search Marketing is the basis of Internet Marketing and consists of two important activities, SEO and PSA. There is a lot of confusion about these terms that’s why I wrote separate posts explaining the difference: